A Swiss newspaper reports a 50-something woman starved to death in January 2012 after forgoing food and water for a “sunlight diet.” But “breathearianism,” as the practice is called, isn’t a diet with the intention of losing weight. Rather, it’s a spiritual fasting that requires the practitioners to skip food and water for weeks.

What motivates women to do a juice cleanse? Is it that the people who tout its benefits are all glowy and impossibly attractive? Is it that cleansing is a productive way to “detox”? Or is it that you want an easy way to lose weight? Well, technically, yes.

But at the root of it all, no. Let’s get real here, folks: The real reason why ladies take on a juice cleanse is to be able to say they’re on a juice cleanse.

Think about it—have you ever heard of someone going on a cleanse and not announcing it to the world?

(Source: popculturebrain)