At the Great British Beer Festival this year I was happily minding my own business, waiting for a mate to return to the bar, when I was approached by a man who asked me what I thought of the pump clip next to me. It was a nonsense “slap & tickle” style image and I said I thought it was stupid. Cue said “gentleman” launching into a full-scale rant at me that started with: “Yeah, I know who you are. You’re that joyless cow who complains about this all the bloody time. It’s harmless fun! What’s your f*cking problem” And much as I enjoy a spirited debate from time to time (for those of you who know me, feel free to snigger), I walked away. Why? Well, as a wise man once said to me: “Don’t argue with idiots, they’ve had way more practice.” But I was targeted, in a very aggressive manner, by someone who wanted to use my stance on sexist marketing as a big stick to beat me with for being a woman in the beer industry. Is this something you want to encourage or that you want your brand associated with?